Volunteers of America Texas Partners with CBS EcoMedia in Launch of Innovative Charitable Giving Platform

(March 12, 2015) – Volunteers of America Texas has proudly partnered with CBS EcoMedia as an inaugural member of the Viewers to Volunteers (V2V) community. The new digital platform, which launches today at www.ViewerstoVolunteers.com, channels advertising dollars into tangible quality of life improvements in communities across America. V2V expands an already robust relationship with CBS EcoMedia, which since 2012 has supported Volunteers of America in efforts to integrate environmental sustainability in its programs nationwide.

“Volunteers of America Texas is delighted to continue our longstanding relationship with EcoMedia and to be an inaugural member of the extraordinary Viewers to Volunteers community,” said Angela King, president and CEO. “This innovative platform will connect us with an ever-widening network of givers; with their support, Volunteers of America will have the resources necessary to extend compassionate support to more of those most in need.”

In addition to Dallas, V2V initially will benefit Volunteers of America programs in three additional target markets – Los Angeles, Twin Cities and Philadelphia. The V2V platform makes it simple, fun, and rewarding for everyone to give back and improve the lives of real people in need – all for free. Simply by watching and reading compelling and inspiring articles and videos on their smartphones, tablets, and computers, and sharing these positive stories with others over social media, consumers direct funding to a variety of critical education, wellness, and environmental projects across the country.

“Our new Viewers to Volunteers program will provide the resources necessary to help Volunteers of America support those most in need, and EcoMedia is proud and honored to be a partner in this mission,” said Paul Polizzotto, EcoMedia president and founder. “By making it simple, fun and free to give, V2V extends the reach of Volunteers of America to a wider community, making it possible to help more of our nation’s most vulnerable. EcoMedia is delighted to welcome Volunteers of America to the Viewers to Volunteers community, and to extend the privilege of giving to everyone.”

Since March 2012, Volunteers of America has partnered with EcoMedia, a division of CBS, to identify and build underfunded environmental improvement projects in low-income and subsidized housing developments nationwide.

About Volunteers of America Texas
Volunteers of America Texas is a faith-based, nonprofit organization that strengthens communities by helping the vulnerable reach their full potential. Services include addiction treatment, affordable housing, intellectual and developmental disabilities services, community re-entry programs and a continuum of support services that address the needs of the whole person. With locations in more than 30 urban and rural communities, Volunteers of America Texas has been helping those who need the most help for close to 100 years. For information, visit www.voatx.org.

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us atfacebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.